Monday, December 30, 2019

Animal Farm, By Ayn Rand - 1240 Words

Valor, in all its essence, is comparable to fear. Both can be quickly spurred by outside factors and can lose momentum with the same rapidness. At their core, they are both caused by desperation, but fear cowers while heroism protects. In Anthem by Ayn Rand, protagonist Equality 7-2521, also referred to as Equality, is imprisoned in a collective society that promotes conformity. George Orwell writes about the suffering of animals by their abusive owner in his novel Animal Farm, an allegory to the Russian Revolution of 1917. Society today is comprised of individuals whose perspectives sometimes clash with the majority and the results raise many debates. In three illustrations–Anthem, Animal Farm, and society today—physical and social fear†¦show more content†¦Ã¢â‚¬Å"The first blow of the lash felt as if our spine had been cut in two†¦ the lash whistled like a singing wind. We tried to count the blows, but we lost count†¦ then we knew nothing,† (R and 64-65). Despite these painful barriers, Equality escapes from his restricting society to the freedom of the forest, where he learns and builds a new future. â€Å"My future is clear before me†¦ I shall rebuild the achievements of the past, and open the way to carry them further, the achievements which are open to me, but closed forever to my brothers† (Rand 99). In Anthem, Equality was a hero who braved the social and physical fears to become the father of a new generation, while others in his old community remain in bondage to their conventional way of life. When categorizing the animals in Animal Farm, it’s difficult to differentiate the heroes from the mà ©lange of flat characters. Napoleon is the main oppugnant in the story. He overthrew the previous tyrant in order to enslave the animals himself. Every so often, one animal braver than the rest would confront the oppressing Napoleon, but that was a difficult task since he was constantly guarded by a priv ate army of nine massive dogs. Upon several occasions, the dogs were the main tools Napoleon employed to silence his subjects, such as when â€Å"four young porkers in the front row uttered shrill squeals of disapproval...But suddenly the dogs sitting round Napoleon let out deep, menacing growls, and the pigs fell silent and satShow MoreRelatedPolitics and The English Language in George Orwell ´s Animal Farm679 Words   |  3 Pageshas five rules that connect to Animal Farm and Anthem. His rules are the following; never use a metaphor, simile, or other figure of speech which you are used to seeing in print, Never use a long word where a short one will do, if it is possible to cut a word out, always cut it out, never use the passive where you can use the active, never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. In Animal Farm,† the pigs make up the 7 commandmentsRead MoreThe Origin Of Speciesism By Peter Singer1025 Words   |  5 PagesHugh and Shanks, Niall (1996). The Origin of Speciesism] Singer draws parallels between specicism and racism through comparing the grounds on which whose interests and suffering takes precedence. Singer believes that discarding the moral status of animal concerns in their exploitation as they are not of our species and therefore insignificant, mimics that of the prejudice of white slave owners against discarding the moral status of the interests and suffering of their African Slaves [Peter SingerRead MoreComparative Essay Anthem and Animal Farm749 Words   |  3 Pagesby Ayn Rand and Animal Farm by George Orwell are both written about dystopias, or the most imperfect and dismal society. Both authors write about humans –or animals- failing to create a utopia or perfect society. Though both authors use different points of view, language style, an d voice the same theme is expressed: a perfect society where everyone is equal cannot exist. In Anthem, the main character, Equality 7-2521, rebels against the futuristic government he lives in, like the animals rebelRead MoreSimilarities Between Anthem And Animal Farm877 Words   |  4 Pagesholds itself open for improvements. In the books Anthem by Ayn Rand and Animal Farm by George Orwell are about societies that may seem perfect cannot exist. Although both books can’t live in perfect societies, they have dramatically different results on what the citizens do once they figure out their society is corrupted. The citizen, Equality 7-2521, in Anthem leaves the society to work for a better one, while the citizens in Animal Farm stay and do nothing about it. The books are both examplesRead MoreAnalysis Of Ayn Rand s Mistakes And Men 4060 Words   |  17 PagesPeter Swan Mrs. Yoshiyama AP English 3; Period 4 04 May 2015 Of Mistakes and Men Ayn Rand was able to accurately explain the capitalistic system in which we live in through the quote, â€Å"America’s abundance was not created by public sacrifices to ‘the common good,’ but by the productive genius of free men who pursued their own personal interests and the making of their own private fortunes.† Evidently, Rand believed that all the work people did within America was purely in their own self-interestRead MoreRisks and Benefits of Genetically Modified Foods Essays2416 Words   |  10 Pagesand put it up for sale (Berry, 11). The use of what Ayn Rand termed the Argument from Intimidation is noticeable here: The essential characteristic of the Argument from Intimidation is its appeal to moral self-doubt and its reliance on the fear, guilt or ignorance of the victim. It is used in the form of an ultimatum demanding that the victim renounce a given idea without discussion, under threat of being considered morally unworthy (Rand, 119). In thi s case, anyone who disagrees with the authorRead MoreAmerican History Was The Establishment Of Slavery1499 Words   |  6 Pagesthroughout the American colonies. Millions of slaves were imported depriving the African continent of some of its healthiest and ablest men and women. Slaves in the South constituted about one-third of the southern population. Most slaves lived on large farms or small plantations where many masters owned as little as 50 slaves. Slave owners sought to make their slaves completely dependent on them. There was a code to govern the slaves. They were prohibited from learning to read and write. They didn’t

Sunday, December 22, 2019

Analysis Of The Article Let s Make A Slave - 1299 Words

After reading the assigned literature, I have now cast a light on several issues that are currently causing problems today. The article titled, â€Å"Let’s Make A Slave,† was depressing because it almost forced one to go back in time and feel the plight of Africans Americans before slavery was outlawed. William Lynch traveled a great ways to inform the people of the Virginia Colony about slavery and how it should truly be done. As I was reading, it seemed as though William Lynch was reading the instructions for a product (and not a human being) but he actually was talking about people (African Americans). The speech that he prepared was delivered was so much conviction that it made it very hard to believe that African Americans could have been treated any other way. The Europeans (during slavery) did not respect Black people and regarded to them as â€Å"uncivilized niggers† (The Black Arcade Liberation Library, 1970,p2) and sought nothing more than to treat them like the â€Å"money making machines† they were. During the speech, William Lynch was talking about several topics that are still lingering today (certain aspects have been passed down from generation to generation). For instance, African American males were used to breed and once that job was done they were immediately separated from their family (leaving the mother to raise the negro child). The slave owners sought to pin the dark-skinned Blacks against the light-skinned Blacks and this was to ensure that thereShow MoreRelatedThe Frightening Epidemic Of Childhood Obesity967 Words   |  4 Pagesnew movement in America called Let’s Move. Michelle Obama, who is a known advocate of the fight against childhood obesity, is using her resources as the First Lady to help remedy this situation. Obesity is only a symptom of a worse disease, being a slave to food (L. 2). Research used to write the journal â€Å"Pregnancy, Delivery, and Childhood Obesity† signifie s that â€Å"†¦ over 12% of children age 2-5 are considered obese, more than double the percentage (5.0%) occurring from 1976 – 1980† (qtd. in SquibbRead MoreLeadership Innate Or Learned?1531 Words   |  7 Pagesyour genetics and do those genes determine who leads. I mean if you look through history you can make a case for each side, people such as Alexander the Great related the son of King seemed to have leadership wired him, he excelled in everything he tried and became one of the greatest leaders in history. We look at a family like the Kennedys who always seem to have some form of power, one can say it s just good connection but it’s hard to argue against the leadership that seems to flow through theirRead MoreJulia Howe s Song The Battle Hymn Of The Republic879 Words   |  4 Pagesoppressing others because God s wrath will befall them if they fail to repent. Therefore, the song has two interpretations. Firstly, the song encourages those in war that God’s glory is amidst their military camps, which implies that God is on their side. When she says â€Å"†¦let us die to make men free† (Howe, 1917), she is encouraging those fighting to continue the fight to save their fellow man, since God will help them triumph ov er their enemies. Secondly, she talks about Christ s death and resurrectionRead MoreAnalysis Of Virginia Plantation s The Slave Relationship 1321 Words   |  6 Pages Sinclair Cameron November 20th 2015 Primary Document Analysis Document #1 depicts Virginia Plantation life in 1800. Detailed in this painting is the master slave relationship. It shows a white master having power over his African American slave – one female and one male. This painting is called Luxuries which in this depiction shows luxuries related to sex and power. That is, a white master, having sexual relations with black female and discipline African American man without any impedimentsRead MoreA Bug s Life, Sociology, Race, Social Stratification, Relationships1708 Words   |  7 Pagesas one big family, onto the grasshoppers and reclaiming their home island. Keywords: A Bug’s Life, Sociology, race, social stratification, relationships Movie Critique of A Bug’s Life Introduction â€Å"It s a bug-eat-bug world out there, Princess. One of those circle-of-life kind of things. Now, let me tell you how things are supposed to work. The sun grows the food. The ants pick the food. The grasshoppers eat the food. (A Bug’s Life, 1998)† a quote from the ring leader of the grasshoppers, HopperRead MorePersuasive Speech Outline For Non Rising Of Minimum Wage Essay1228 Words   |  5 Pagesnon-rising of minimum wage. Central idea/thesis Preview of main points: The minimum wage policy in California should not increase, but first, let me inform you of the effects of increasing the minimum wage, next, let me explain the causes, and finally, let me offer several solutions to solve these issues. Body I. First main point: First, let me inform you on the effects of increasing the minimum wage. The minimum wage is the lowest wage that is permitted by law or by special agreement. Read MoreSynthesis Of Female Vs Male Stereotypes1560 Words   |  7 PagesMale Stereotypes I will be looking at the two articles, What it means to ‘Be a Man’: How male Gender Stereotypes Try to Fit Growing Boys into a Mold, and Fail by Samantha Olson and the other article is I Want a Wife by Judy Brady. ’Synthesis is the combining of separate elements or substances to form a coherent whole. The combining of the constituent elements of separate material or abstract entities into a single, or merged unit (opposed to analysis,) the separating of any material or abstract entityRead More‚Äà ºEvaluation of ‚Äà ²Critical Essay on ‚Äà ²Theme for English B‚Äà ´Ã¢â‚¬Å¡Ãƒâ€žÃƒ ´Ã¢â‚¬Å¡Ãƒâ€žÃƒ ¹1291 Words   |  6 Pagesâ€Å"Theme for English B†. The article is a dissection of the author’s insight on the subject matter. The paper provides a detailed assessment of the content of Langston Hughes’ work by providing the reader with perspective on Hughes’ possible thoughts about people and the way they view themselves as well as others and how it affects their own judgments about themselves. The author strengthens his evaluation with background information about the poet. The writer of the article speculates that the poemRead MoreWeb Du Bois and Double Consciousness Essay936 Words   |  4 PagesOctober 18, 2011 W.E.B. Du Bois (1968-1963) was a huge contributor to sociology through the eyes and experience of an African-American scholar (Vissing, 2011). Du Bois was an author, activist and student of Black sociology. In his 1897 article, Strivings of the Negro People†, Du Bois introduced the term â€Å"double-consciousness†, a concept I believe to be just as relevant in today’s African-American communities. Double consciousness refers to what Du Bois considered an absence of â€Å"true selfRead MoreA Cultural Analysis Of Reproduction By Emily Martin4155 Words   |  17 PagesAlyce Barner Professor: Dr. Towghi GWS 111.2 11 August 2016 The Woman in the Body: A Cultural Analysis of Reproduction Emily Martin Anthropologist Emily Martins book† â€Å"The Woman in the Body: A Cultural Analysis of Reproduction† is an ethnographic study of male-oriented metaphors for women s reproductive processes and women s real thoughts about those processes through interviews. Martin and her assistants interviewed 165 African American and white women, regarding three stages of life starting

Friday, December 13, 2019

Wuthering Heights by Emily Bronte Free Essays

Wuthering Heights by Emily Bronte is a strange and powerful book of family loss, love, vengeance, and good versus evil. Wuthering Heights, in essence, is a battle of nature versus nurture. Tartuffe is also a story of estranged family love, loss, and deceit. We will write a custom essay sample on Wuthering Heights by Emily Bronte or any similar topic only for you Order Now As each story begins, the evil villains in both books appear to be following the path of the good-hearted hero. Their true characteristics, however, slowly unravel—showing their tenacity for evil. Heathcliff, in Wuthering Heights—and Tartuffe, in the play Tartuffe—have many comparable attributes. In Wuthering Heights Mr. Earnshaw brings home an orphan named Heathcliff that he quickly adopts into the family. This apparent noble gesture of family love for an individual without a home winds up initiating the warring and drama between several generations. In Tartuffe, the eventual evil character known as Tartuffe is regarded as a most pious and holy man, a hero on God’s path—or so we are led to believe. This can be paralleled to Heathcliff’s entry into the story as a loved orphan child. Tartuffe is regarded by the community members with the utmost respect. The intertwining of love, lust, and deceit is rampant in both stories. Love, in the end, seems to be the demise of the evil characters. They are unable to share their love and thus choose to use lies and deceit to meet their unbridled need for passion, lust, and selfish gain. Wuthering Heights, although its main protagonist is an orphaned child, cradles its main character into a large family. This adoption creates animosity between step-siblings and spouses. Estrangement and bitter revenge is a subplot linking both of these graphic novels of intensity. As the battles between individuals progress in each novel, the undercurrents of physical and mental pain—sometimes horrific pain—create intense situations as characters constantly juggle with a decision: Is the fight for a worthy cause? Heathcliff, in Wuthering Heights, winds up becoming loved and hated. He is, in effect, the hero and villain of this grand classic novel. His character creates dramatic intensity. His drama slowly evolves into an evil being. He pushes his hatred at everyone except Catherine. Heathcliff gets to a point of dependency on Catherine. As long as he has Catherine, he can deal with anything. Heathcliff is, in effect, the story of Wuthering Heights. The emotions and actions of other characters in this epic novel all seem to stem from Heathcliff. His magnetic personality is the catalyst toward other character interaction and plot development. Catherine, for example, is torn emotionally and spiritually over Heathcliff because of the feelings other family members have regarding Heathcliff. In the end, she seeks relief in death. Some of the characters in the play begin to see that Tartuffe is not the pious individual they were led to believe he was. Cleante and Dorine, for instance, discuss Tartuffe’s questionable characteristics. They both agree he is filled with deceit and has tricked Orgon. The web of love and desire runs amok as communication between family members and loved ones is blurred. Deception creates the sub plotting elements between Damis, Orgon, Mariane, Valere, Cleante, and Dorine that create animosity. This French play is in direct correlation to Emily Bronte’s classic novel that also weaves family deception, love, desire, and war to create an empowering story. Catherine, in Wuthering Heights, whose eventual demise comes by the hands of taking her own life, is set up by her personal struggles in her love-hate relationship with the arch nemesis, Heathcliff. She builds walls that suffocate herself from her family, all at the extent of Heathcliff. Tartuffe also builds walls. For Tartuffe, however, his walled persona is central to his initial means of deceiving others. He seeks to capture the love of Elmire. When others suspect his less-than-moral activities, Tartuffe simply stacks on the lies by jabbering on and using religious cliches to cover up his deception. He continues to manipulate situations based on fast-talking. Again, his religious background leads others to believe him. The tide turns in both stories as the lies intensify and the great network of these families begin to see the truth. Other characters begin to boast their concerns over troubling issues surrounding Tartuffe. Madame Pernelle’s advice is seen as truly absurd. She feels betrayal and takes out her angst by reprimanding other family members. For example, she hounds Cleante for his desire to counsel society; she doesn’t like how Elmire dresses; even the maid is reckless. This unraveling of the family adds intensity to each new scene. In other words, the world is wrong and only Madame Pernelle and Tartuffe are right. This talkative old woman reveals to the audience, for the very first time, that Tartuffe’s true character is not pious. Comedy is another component that is woven into the threads of the evil characters in Tartuffe and Wuthering Heights. In scene four, Orgon is completely fooled and also blinded by his committed affection to Tartuffe. The servant-master relationship gives way to humor. Here, we witness a bitter, yet sharp-witted, servant who makes fun of the unintelligent master. This dim-witted masters isn’t even aware of the ridicule. Comedy is found throughout Wuthering Heights as well. Most often, Bronte pokes fun at Heathcliff as the other family members and servants treat him unfairly and oftentimes with mockery. The grand theme of death and horror is also apparent in both stories. The characters evolve and their true motives come to light. However, by the time the lies are brought to light, the damage is done and the families suffer—in both stories. In closing, these two novels gain universal fame for their ability to weave the consequences of war and family and love and loss. And, it is done in climatic fashion. Betrayal and love and comedy are the components that keep the characters moving—especially our villains Heathcliff and Tartuffe. There is one single link that connects Heathcliff with humanity. That is his respect for Harton Earnshaw, the man who adopted Heathcliff into the family, initiating this lifelong journey. Respect for family also manifests in Tartuffe as the battle between siblings and loved ones becomes the necessary device to overcome loss and deception and overzealous pride. Wuthering Heights is based on the love found by being forced into the trenches of war, a war that goes beyond the physical pain of the battlefield and into the ache of the soul. It’s ironic, in Tartuffe, that our antagonistic villain was once considered holy and pious. In the end, deceit loses but not before causing rampant death and destruction among the link known as family. How to cite Wuthering Heights by Emily Bronte, Papers Wuthering Heights by Emily Bronte Free Essays Wuthering Heights by Emily Bronte is a strange and powerful book of family loss, love, vengeance, and good versus evil. According to Janet James, Wuthering Heights, in essence, is a battle of nature versus nurture (James 2). As this classic begins, the evil villain in the book—Heathcliff—appear to be following the path of the good-hearted hero. We will write a custom essay sample on Wuthering Heights by Emily Bronte or any similar topic only for you Order Now His true characteristics, however, slowly unravel—showing his tenacity for evil against many of the characters in this multi-generational novel. The affects that Heathcliff has on Catherine and many other family members in Wuthering Heights create our flawed character. Yet, Heathcliff is the fuel that drives every other character as they act and react to Heathcliff and his evil ways. In Wuthering Heights Mr. Earnshaw brings home an orphan named Heathcliff that he quickly adopts into the family. This apparent noble gesture of family love for an individual without a real family or home opens the floodgates of drama. The Earnshaw family winds up initiating a war that spreads over several generations. According to Hubbard, Nelly Dean is a servant who was raised in Wuthering Heights. Nelly tells the history of Heathcliff and, thus, narrates much of the story. Hubbard 1) Heathcliff is raised in the family. He eventually falls in love with Catherine, one of the Earnshaw children, a pseudo-step-sister to Heathcliff. Mr. Earnshaw eventually dies and the family members attempt to ruin Heathcliff’s life due to years of bitter resentment. Yet, the courtship between Heathcliff and Catherine continues to unfold as the warring within this intense saga deve lops. A key turning point occurs when Catherine dies during childbirth. Heathcliff reacts to years of vengeance, vows his own revenge on the very family that he has grown up in. Heathcliff, then, attempts to gain control of the family legacy. As we look at our central character, Heathcliff, his initiation into the family has him cast as a protagonist. However, as the fate of good versus evil begins to gather thematic weight, we find a shift in Heathcliff. In fact, the shift is so dramatic that Heathcliff becomes the story’s antagonist. The entire structure of Wuthering Heights revolves around Heathcliff. As in many classics, love is an overriding subplot that weaves together the multi-generational conflict that evolves. Love, in the end, seems to be the demise of the evil characters. Heathcliff and many of his surrogate family members are unable to share their love for one another. It’s a case of honor for the bloodline of the Earnshaws that creates the war. Graphic bloodletting results as many characters—Heathcliff, our supposed protagonist included—sink to killing as the only means to alleviate the family drama. Characters choose to use lies and deceit to meet their unbridled need for passion, lust, and selfish gain. Wuthering Heights, although its main protagonist is an orphaned child, cradles its main character into a large family with a special purpose. This adoption creates animosity between step-siblings and spouses. Estrangement and bitter revenge is a subplot linking this graphic and upsetting intense novel. As the battles between individuals progress in the novel, the undercurrents of physical and mental pain—sometimes horrific pain—create intense situations as characters constantly juggle with a decision: Is the fight for a worthy cause? Heathcliff, in Wuthering Heights, winds up becoming loved and hated. He is, in effect, the hero and villain of this grand classic novel. His character creates dramatic intensity. Here, is an example of one of the Earnshaw’s discussions with Heathcliff. Hindley said, â€Å"and I pray that he may break your neck: take him, and be damned, you beggarly interloper. † (p. 61) His drama slowly evolves into an evil being. He pushes his hatred at everyone except Catherine. Heathcliff gets to a point of dependency on Catherine. As long as he has Catherine, he can deal with anything. Heathcliff is, in effect, the story of Wuthering Heights. Thus, when Catherine dies, Heathcliff loses his co-dependent love and releases years of build-up rage and aggression. The emotions and actions of other characters in this epic novel all seem to stem from Heathcliff. His magnetic personality is the catalyst toward other character interaction and plot development. Catherine, for example, is torn emotionally and spiritually over Heathcliff because of the feelings other family members have regarding Heathcliff. In the end, it has been viewed as a death she desired. It was the only way to find relief to a life of bitter entanglements. The following quote comes from Catherine describing her feelings about Heathcliff to Edgar: â€Å"Oh Edgar, Edgar! † she panted, flinging her arms around his neck. â€Å"Oh, Edgar darling! Heathcliff’s come back. † (p. 114) As Heathcliff and Catherine develop their relationship fairly early. In chapter 10, we see that Catherine has grown bored of Edgar. Her interest in Heathcliff abhors Edgar and thus a bitter jealously between Heathcliff and Edgar ensues. Since Edgar is Catherine’s wife, the intensity of this jealousy from Edgar brings secret joy to Heathcliff. Heathcliff and Catherine wind up sharing deep passionate love. But the secrecy of her unfaithfulness becomes well-known in the family. Plus, the wealth of the Earnshaw creates greed within Heathcliff. This foreshadows the fact that Heathcliff will go to almost no-end to get what he wants: the Earnshaw legacy. On an estranged level, we see that Heathcliff’s mental stability becomes a question mark. The entire Earnshaw family, except for Catherine and Hareton, view Heathcliff as some sort of ruthless, cold-blooded creature. Some even consider him incarnate evil. From the author’s perspective, however, he is a man of turbulent emotions who feels that everyone else is evil due to that fact that society has excluded him. His short-temper and violent tendencies helps to create the character backdrop of a villain that can cause two generations of a wealthy family to be turned upside-down. Healthcliff creates his own laws which are the main reason why he is hated by almost every other character in the novel. However, his commitment to Catherine leads readers to offer him some credibility, or at least pitied on some levels. This credibility is forever in question due to Heathcliff’s inability to be forgiving of anyone. Through dialogue from Heathcliff, Emily Bronte creates the image of a character sinking out of control. Isabella writes of her anguish over the Earnshaw dilemma. She wrote, I do hate him–I am wretched–I have been a fool. † (p 163) Catherine, in Wuthering Heights, whose eventual demise comes by the hands of losing her own life, is set up by her personal struggles in her love-hate relationship with the arch nemesis, Heathcliff. She builds walls that suffocate herself from her family, all at the extent of Heathcliff. When other family members suspect his less-than-moral activities, Heathcliff simply stacks on the lies by jabbering on to cover up his deception. He continues to manipulate situations based on fast-talking. Again, his unfortunate orphanage and adoption into this glamorous family is his means of escaping victimization. Yet, ironically, he is, both, a victim and villain in the grand scheme of Emily Bronte’s masterpiece. In the following, we listen to Hindley express his mental state of mind regarding Heathcliff. Hindley said,†Unless you overreach him; and he’ll be my ruin. Damn the hellish villian! † (p. 193) The tide turns as the lies intensify and the great network of these families begin to see the truth. Other characters begin to boast their concerns over troubling issues surrounding Heathcliff. This unraveling of the family adds intensity to each new scene. In other words, the world is wrong and only Catherine and Heathcliff are correct—at least that is how Heathcliff sees things in his mental instability. Comedy is another component that is woven into the threads of the evil characters in Wuthering Heights. Most often, Bronte pokes fun at Heathcliff as the other family members and servants treat him unfairly and oftentimes with mockery. The grand theme of death and horror is apparent in Wuthering Heights. The characters evolve and revolve almost entirely around the characterization and altering behaviors of Heathcliff. The other character’s true motives come to light: They yearn for the demise and death of Heathcliff. As timing is such a critical component of Heathcliff’s development as a character, the timing of the lies within the family reach a climax. Before they can amend their ill-mannered plans to end Heathcliff, the damage is done and the family suffers. Bronte uses more empowering language to make her point with such artistry: The guest was now the master of Wuthering Heights. † (p. 204) In closing, this classic novel gained universal fame for its ability to weave the consequences of war and family and love and loss. And, it is done in climatic fashion. Betrayal and love and comedy are the components that keep the characters moving—especially our villain Heathcliff. There is one single link that connects Heathcliff with humanity. That is his respect for Harton Earnshaw, the man who adopted Heathcliff into the family, initiating this lifelong journey. According to Vogler, respect for family also manifests in the story as the battle between siblings and loved ones becomes the necessary device to overcome loss and deception and overzealous pride (Vogler 16). There is no way to correct the death and horrific pain that was unleashed as the story of Heathcliff and the Earnshaws occurred. In fact, Heathcliff wound up spending almost his entire life acting out on revenge against this family. As his life came to an end, Heathcliff was seeking spiritual aid. In fact, his dream was to be with Catherine again where he could spend eternity with the love of his life. Thus, as he brought about a slow death upon himself, he became happier the nearer and nearer he got to death. Yet, ironic as it may sound, Wuthering Heights is based on the love found by being forced into the trenches of war, a war that goes beyond the physical pain of the battlefield and into the ache of the soul. In the end, deceit loses but not before causing rampant death and destruction among the link known as family. How to cite Wuthering Heights by Emily Bronte, Papers

Thursday, December 5, 2019

Drinking and Driving free essay sample

Drinking and Driving Drinking and driving is an illegal act that is wrong on multiple levels. It violates a moral and ethical code. In a society that has the morals of a brothel where it is better to joke with your buddies about getting wasted on the weekends or how much more drinking you did compared to your buddy. We forget that simply talking in this manner sends out a message that we condone the act of drinking without moderation. When you condone the act of drinking without moderation then you condone making mistakes with out even saying so. It probably would not surprise you to know that between 60% and 80% of drivers with suspended licenses continue to drive. The social implication from this study are that the high-risk population mentioned above cannot be trusted abstain from driving when legally impaired. I believe this be deplorable as a society and to think that a good portion of these people mentioned are probably military. We will write a custom essay sample on Drinking and Driving or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is an even sadder fact in and of itself. I blame a number of reasons for the number of drunk driving accidents or fatalities in this country. I blame the government both state and federal for not making harsher laws concerning the punishment for these crimes. I blame the friends and family members of the people who commit this heinous act. I blame the beer and alcohol companies and last but definitely not least I blame the individual who decides to get behind the wheel after having any number of drinks weather it is one or one hundred. My parents always said do not work harder to find flaws than you do to find solutions. I am a believer in the smart mistakes and dumb mistakes. Drinking and driving is one of the all time dumbest mistakes. I believe that when you have access to television which airs no drinking and driving commercials all the times, and you pass billboards on the street that say do not drink an drive and numerous school resources that you have no excuse to go out and do it. If you decide to drink and drive and you get caught then there should be no three strikes, no fines. I believe your car should be impounded immediately upon verifying that you were above the legal limit, whatever it may be. Your license should be suspended indefinitely; there would be no court fees, no reinstatement fees, no wasting tax money on sending a person to jail. However the jail sentence would vary depending on if you hurt or killed someone. There are certain things where you should not get a second  chance in life. We make you wait until you are 16 to get a drivers license because the government is trusting that you are mature enough at that age to be trusted behind the wheel of a vehicle. If you misplace that trust by drinking and driving you do not deserve a second chance because God forbid that you kill some one then they are not going to get a second chance so why should you. I also believe that if you drink and drive and kill another human being through a direct result of being intoxicated and behind the wheel of a motor vehicle then you should receive the death pen alty. These are a few changes that I feel the government should make. I believe as a family member of a person who consumes alcohol that it is your responsibility to ensure that they do not make stupid decisions. You may not know the moment they leave the house or get behind the wheel but at some point in your relationship you had the ability to stop it from progressing. If you are a friend, battle buddy, brother or sister, mom, dad, etc. and you get into the vehicle with someone that has been drinking. You are responsible for what that person does behind the wheel of the care. If you can’t get the keys from that person then you simply get out of the vehicle and call the police. If you don’t have the integrity to simply pick up your smart phone and call the police and report them then maybe society should reevaluate the amount of trust it puts into you as well as the people you hang around. I often hear the excuse that â€Å"oh he was family, I did not want him to go to jail !† So you would rather have him go to jail for life or risk him killing someone than simply get detained until the situation is under control. Ultimately I believe in the old saying I am my brothers keeper. Society is failing the youth population in long run by being as lenient as we are on drunk driving. While we spend millions of dollars on drunk driving campaigns we should be spending more time cracking down on people who drink and drive. We should be making examples out of them. My father went to prison for five years of his adult life because he made a decision to get behind the wheel of a vehicle. He was going through a period of troubled times in his life and instead of seeking the proper help he decided to turn to drinking. He rear-ended a ninety-year-old man who died on the way to the hospital. The authorities said that the old man would not have survived a trip to the hospital because of his age. We have to live with the lives we have taken in combat and those lives hopefully are only a few but they  should always be justified. The life my father chose to take was unjustified. It doesn’t matter if that man was going to die crossing the street the next day, he deserved that chance of survival and my dad robbed him of that. My dad doesn’t speak of it or his time In prison but he has to live with his decision every day of his life. I did not format this paper in any particular way such as APA, etc.. I did not site my sources for the statistical information I provided. In closing I wish everyone would understand the importance of being smart enough to not drink and drive. It is an irresponsible choice that shows a lack of discipline. I have no patience for people who chose to break the rules that they have the ability to follow.

Thursday, November 28, 2019

3 Top Tips for Writing Exceptional Georgetown Essays

3 Top Tips for Writing Exceptional Georgetown Essays SAT / ACT Prep Online Guides and Tips With an acceptance rate of just 17 percent, Georgetown is ranked as an extremely competitive school. If you want to be a part of the student body, you need to impress, and one of the best opportunities you have to do that is in your Georgetown essays. Don’t let the Georgetown essay prompts intimidate you. Though they may look complicated at first- and they do ask complex questions- some foresight and planning will help you write essays that are sure to impress. This guide will walk you through the Georgetown essays, giving you a look into the expectations and thought process behind each of the essay prompts. Feature Image:Patrickneil/Wikimedia Commons What Should You Know About the Georgetown Essay Prompts? Georgetown doesn't use the Common or Coalition Application. Instead, you’ll be filling out an application tailored specifically to their desires, though it may cover most of the same information. Because of that, you’ll want to pay extra close attention to what you discuss in your essays. Your essays should be tied specifically to Georgetown rather than the more general approach of the Coalition or Common Application. The Georgetown essays include one short essay of about a half-page, single-spaced, one longer one-page essay required of all students, and a second one-page essay specifically tied to one of Georgetown’s four schools: Georgetown College, the School of Nursing and Health Studies, Walsh School of Foreign Service, and the McDonough School of Business. Students in the arts- specifically music, dance, theater, and studio art- may submit additional portfolios as part of their application, but it isn’t required. Writing your Georgetown essays might feel something like this, but there's a clear path through! What Are the Required Georgetown Essay Prompts? Because Georgetown’s application is only for Georgetown, you’ll immediately notice that they’re a lot more specific than the Common or Coalition prompts. You should keep that specificity in mind as you answer the questions, thinking not just about why you want to go to a good school, but why you want to attend Georgetown specifically. How to Answer the Georgetown Short Essay Prompt Briefly discuss the significance to you of the school or summer activity in which you have been most involved.(One half-page, single spaced.) This question is pretty straightforward. Though you’ve no doubt discussed your extracurriculars throughout your application, this question asks you to think deeper about one of them. Ask yourself why you do those activities, and what they personally mean to you. â€Å"Why,† not â€Å"what,† should be the question you’re answering. Flesh out your mentions of extracurriculars in your application with discussions of why you do them and what you’ve learned. The activity you discuss should be significant to you- not something you do purely for fun or something you do because your parents make you. As with the first question, don’t inflate things to look more impressive. If you spent most of your summer watching TV, that might be relevant if you’re an aspiring screenwriter, and you can mention it- but again, answer the question ofwhy. Why did you choose the shows you did? What did you learn from them? That said, watching TV isn’tthe bestchoice. You’d be better off discussing how you spent your summer working on an original short film or participating in a workshop for aspiring screenwriters- but no matter what your preferred activity, there is a way to discuss why it’s significant to you and what you learned from it. This prompt gives you space to discuss your interests, particularly the things that can’t be represented by numbers as grades and test scores can. It gives Georgetown a clearer picture of you, which helps in their decision. This is also a space to expand on participation. Maybe you never became captain of the swim team and you’ve been worried that the lack of leadership might count against you. In this essay, you can explain that though that was your goal, you didn’t quite make it- but that you learned a lot anyway. This essay really is about what’s significant to you, so there are no wrong answers- it’s your execution that matters. Avoid being too general, or focusing too much on picking the most impressive thing from your roster if that thing didn’t actually matter to you. Be genuine with what’s significant to you and your essay will be stronger for it. This essay is the perfect one to show off what makes you unique. How to Answer the Georgetown Essay Prompt for All Applicants As Georgetown is a diverse community, the Admissions Committee would like to know more about you in your own words. Please submit a brief essay, either personal or creative, which you feel best describes you. (One page, single-spaced.) Notice how the emphasis on this question is on you. This is called a â€Å"Why You?† style essay- though the application is for Georgetown, the admissions office wants to know why you’ll be a good fit for the college and what you in particular will bring to the student body. What this means is that Georgetown doesn’t want to hear about how they have the best program or the greatest campus. They want to know about you and what makes you unique. When answering this question, think about what makes you a good fit for Georgetown’s student body. Consider their mission statement, their origin as a Catholic and Jesuit college, and what that means today. That doesn’t mean that you need to identify yourself as Catholic if you aren’t (please don’t do that), but that you should consider the role that faith plays in Georgetown’s approach to education. How does their mission statement connectto your own life and educational goals? Demonstrating that you understand the school’s mission and how you can contribute to it as a student is one of the most important parts of this question. But â€Å"Why You?† is only part of the question. The specific mention of diversity is important, too. Its inclusion in the question means that it’s important to Georgetown, and they want you to demonstrate that it’s important to you, too. Don’t get too fixated on typical meanings of â€Å"diverse.† We often use the word to refer to the variety of genders, sexualities, races, socio-economic statuses, and so on that exist in the world, but diversity of thought is worthwhile, too. Of course, you should write about your gender, sexuality, race, and so on if it’s relevant to what you’ll bring to campus- and it often is- but don’t feel like it’s all you have to offer. Think about what your experience has taught you, and how those lessons will contribute to Georgetown’s diverse student body. That can mean discussing overcoming socio-economic hardship, or it can mean relating how you and your seven brothers used to squabble until you realized working together got chores done faster. Everybody has a unique story to tell, and this is Georgetown offering you space to tell yours. Georgetown invites you to get creative here, but if you want to take a more embellished approach than a traditional essay, be sure that that creativity comes through in your writing and language rather than in the events. Don’t inflate things to look more interesting or diverse than you are- this is your chance to flesh out the grades and test scores with your personality, so be sure it’s your personality that the admissions office sees. How to Answer the Georgetown College Essay Prompt Georgetown College is the largest undergraduate school at Georgetown University, and contains many of the school's arts and sciences programs. What does it mean to you to be educated? How might Georgetown College help you achieve this aim? (Applicants to the Sciences and Mathematics or the Faculty of Languages and Linguistics should address their chosen course of study.) (One page, single-spaced.) This question is asking about your personal relationship with education and learning. But more than that, it’s asking you why you want to attend Georgetown, making it a â€Å"Why Us?† essay. When answering this prompt, think about your goals and how Georgetown fits into them. They don’t need to hear about how they’re a good school and you’ve always wanted to attend a competitive college- they already know that, and most other students also want to attend a good school. Why Georgetown specifically, as opposed to all the other possible schools you could apply to? This is a good place to demonstrate familiarity with their mission and curriculum. Are there particular classes or faculty driving your decision to attend? Mention them! Think holistically here. How will attending Georgetown enrich your education and help you reach your career goals? Keep their mission statement in mind as you write- consider the ideas of diversity, service to humanity, and community and how those fit into your goals. Again, avoid generalities. Your essay should have enough concrete connection to Georgetown that you couldn’t easily swap another school’s name in and still have it make sense. Of course, there will always be some overlap with other schools, but be sure that the true spirit of Georgetown comes through in your essay. Give yourself some time to prepare for your Georgetown essay and you'll be feeling like this. How to Answer the Georgetown School of Nursing Health Studies Essay Prompt Georgetown’s School of Nursing and Health Studies is exactly what it sounds like. This is where you’ll be applying if you’re interested in any of the health care fields, which is reflected in the prompt. Describe the factors that have influenced your interest in studying health care. Please specifically address your intended major (Global Health, Health Care Management Policy, Human Science, or Nursing).(One page, single-spaced.) This question isn’t quite a clear-cut â€Å"Why Us?† or â€Å"Why You?† question, unlike the previous ones. Instead, it’s asking â€Å"Why Health Care?† Again, always keep in mind Georgetown’s mission as a college: diversity, discussion, and the wellbeing of humanity. All of these things can factor into your essay in a meaningful way. Think beyond health care being a reliable and well-paying field. Why do you want to care for people? Why the health field, specifically? Tying Georgetown’s mission into this question is a great way to demonstrate your interest in the field, but also in the specific ways that this school teaches. In this question, Georgetown wants you to demonstrate your interest in the field. If you’re invested in health care, you’re more likely to succeed in the program. The admissions office also wants to know what passion and interest you’ll bring to the school, making you a student they want to invest in. If you don’t already know why you’ve chosen to pursue health care over other fields, now’s the time to start thinking about it. Health care can often be thankless, difficult, and even frightening if you’re working in emergency situations. What drives you to do it anyway? Maybe you’ve struggled with illness yourself, and you want to commit to researching cures. Or maybe you’re fascinated by the ways that disease impacts society, and you want to learn more about prevention and how to enact it on an individual basis. No matter what your career goal is, it’s important that you can explain why you’ve chosen this field over all others. However, be sure you can tie your interest to Georgetown specifically. Your essay will be even stronger if it explains not just what appeals to you about health care, but why Georgetown is the right college to help you achieve your goals. How to Answer the Walsh School of Foreign Service Essay Prompt If you’re interested in international relations, Wash School of Foreign Service is likely where you’ll be applying. Briefly discuss a current global issue, indicating why you consider it important and what you suggest should be done to deal with it.(One page, single-spaced.) Though college essays are generally not the place to launch into potentially inflammatory political topics, this question is specifically asking you to discuss a global issue. However, your answer should be well-reasoned and informed, demonstrating a thorough understanding of not just the side you agree with, but also the arguments of the opposition. This question wants you to demonstrate your awareness of the world. As a student of foreign service, you should be acquainted with what’s happening around the world and concerned with how to address important issues. You should use this opportunity to demonstrate not only what you know, but how you think about it, keeping in mind Georgetown’s mission of diversity and care for humanity. If you can show that you are interested in and engaged with the world, you demonstrate to Georgetown that you have a genuine interest in foreign service. But the service part is also important- don’t forget the part of the question that asks for your suggestions as to what can be done about the issue. Though Georgetown will no doubt be impressed if you manage to truly solve world hunger in your application, don’t worry too much about coming up with a wild, unheard-of solution. You need to support your ideas more than anything, showing Georgetown how you can address issues on a global scale with thoughtfulness and an understanding of context. Avoid focusing on an issue solely because it's a popular one if you don’t have the understanding to back it up. Georgetown wants your informed thinking on a specific topic, not an uninformed opinion on a global problem. Poverty is a global issue with plenty of potential solutions, but it's also a complex issue with many contributing factors, all of which vary throughout the world. What'sone angle that you understand well enough to speak confidently about it? A global issue is naturally going to be a big topic, but by focusing on an area you understand- such as food scarcity, a history of colonization, or climate change- your essay will be sharp and clear. The McDonough School of Business' prompt is all about why you've chosen Georgetown. How to Answer the McDonough School of Business Essay Prompt The McDonough School of Business is exactly what it sounds like. If you’re attending Georgetown with an interest in business, you’ll need to answer the following prompt: â€Å"The McDonough School of Business is a national and global leader in providing graduates with essential ethical, analytical, financial and global perspectives. Please discuss your motivations for studying business at Georgetown.†(One page, single-spaced.) The McDonough School of Business prompt is a classic â€Å"Why Us?† question, asking you to identify not just that Georgetown is a good school, but why it’s the right school for you and your interests. To answer this question, consider the university’s ethos and curriculum. Look at their course offerings and consider those as well as whatever reasons you have for applying. Think specifically, not generally- beyond it being a well-respected university, what does Georgetown have to offer you that other well-respected universities do not? Georgetown wants to hear that you’re committed to their program specifically, so answer in specifics. Identify features of their program in particular, and be sure to answer the question of why those features draw you to Georgetown. If you have a personal anecdote about Georgetown, such as a moment on a tour, a personal connection to the campus, or admiration for a particular alumni, this essay is a good place to discuss it. If not, it’s always a good idea to use concrete specifics, such as classes and extracurriculars that appeal to you. Fold those into a discussion of Georgetown’s mission and your own career goals to paint a complete picture of why this is the right school for you. This could be you and your new classmates at Georgetown. What Does a Successful Georgetown Essay Look Like? Planning an essay can be difficult as you try to weigh what the school might want against everything you could possibly cover. Thankfully, there's at least one successful Georgetown essay out there you can read in its entirety: "Listen, girl. He's over 60 and speaks no English. There is no way we would hire him." His tone was rude, but I sadly understood why my dad wasn't hired. I faced my hopeful dad and watched his smile drop as I told him that Dave just remembered that they hired someone yesterday and that they really couldn't afford to hire anyone else. My dad was disappointed, but nonetheless he graciously shook Dave's hand and thanked him for his time.Job searching is difficult for everyone, but in a world full of Daves, it's almost impossible. Daves are people who look at my family and immediately think less of us. They think illegal, poor and uneducated. Daves never allow my dad to pass the first round of job applications. Daves watch like hawks as my brother and I enter stores. Daves inconsiderately correct my mother's grammar. Because there are Daves in the world, I have become a protector for my family. I excuse their behavior as just being a "typical American." I convince my mother that they are only staring at her lovely new purse. I convince my dad they are only shouting about store sales to us. Aside from being a protector, I am also an advocate. As an advocate, I make sure my family is never taken advantage of. I am always looking out for scams and discrepancies. I am the one asking the questions when we buy or sell a car. I make sure all details are discussed and no specifics are left unanswered. It’s not hard to see why the writer was accepted to Georgetown. This essay clearly demonstrates her experience and understanding of the world. The last paragraph is a great example of how to turn that experience into something actionable- she wants to go into public service, politics, or diplomacy because of how she’s helped her parents and the bigotry she’s witnessed as she’s done so. We know from reading exactly what the writer will bring to Georgetown: an understanding of the world and the way it’s treated her and her family. She demonstrates her understanding of diversity clearly, which answers the first prompt- it shows what makes her unique as well as what she’ll contribute. The essay shows her personal story and how that’s influenced her lifelong plans. Because the admissions office understands where she comes from and the essay finishes with where she hopes to go- as well as covering some of the obstacles she’s overcome- they have a complete picture of her as a student. One area the essay could be improved is strengthening the connection to Georgetown specifically. This essay is quite strong- she did get into Georgetown with it- but spending a little more time reflecting on how her life experience connects to Georgetown’s mission would give it a little extra oomph. As it is, this could be an application essay for pretty much any school. Drawing a clear connection from your experiences to the college you’re applying to demonstrates a stronger degree of interest, making your essay stand out. Prepare ahead of time and your Georgetown essays will be far easier. Key Points of Advice for Georgetown Essays No matter which prompts you're answering, it's a good idea to follow general advice for your Georgetown essays, too. Though the application for Georgetown is unique to the school, it still follows most of the common rules of college applications, so be sure to read up on some common tips for college applications. #1: Read Prompts Carefully Don’t just answer the surface-level question. You have quite a bit of space to answer each of these, so read each one carefully, understand the deeper questions it might be asking, such as â€Å"Why You?† and be sure to answer those as well. Brainstorming will be a huge help here, as you can get all of your ideas out and select the ones that support your point the best. #2: Connect Your Story to Your School When you're writing "Why Us?" essays, think about your story- the things that have made you who you are, your ambition, your goals- and add in how Georgetown is the next step on your journey.Think beyond that it has a good reputation or that lots of impressive people have graduated from there. Draw a clear line between you and Georgetown by tying your experience in with its curriculum and mission statement. This will demonstrate that you’re not just reusing the same essay for a bunch of schools, and that Georgetown is your real goal. #3: Edit and Revise Editing and revision are your best friends when it comes to a polished Georgetown essay. Don’t just fire off a draft and call it good. Spend some time planning, writing, editing, and revising, being sure to start early so you can let your drafts rest between readings. Spending more time will take some of the stress out of writing and let you put in more effort to get it into shape. The longer you have, the more thought you can put into it, so start early! What’s Next? Give yourself plenty of time to get your Georgetown essay done by staying on top of all the deadlines for your application. What else do you need to get into your dream school aside from stellar essays? This guide has all the requirements to get into Georgetown. Even if you're not going to Georgetown, you should understand the college application process from start to finish. This helpful guide will walk you through applying to college starting from your freshman year of high school! Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Monday, November 25, 2019

Free Essays on Nature Vs. Nurture Debate

Human behaviour can be understood as learned rather than directed by innate, biological drives. Discuss. In regards to the above statement, sociologist challenge the belief that human behaviour is determined by biological drives (nature) and that this is some how instinctive. The general area of focus for sociologists is social experiences (nurture), and how these experiences direct the shaping of the human identity and behaviour. This is going to analyse the extent to which sociologists see biology determining behaviour, or whether or not human behaviour is learnt, through the life-long process of socialisation. This will also take a look at a case study of a non - socialised infant. This will bring up some very interesting and complex questions. The extent to which sociologists see behaviour being determined by biology is questioned. Although they do recognise that biology does determine such things as: Biological sex - the individuals ‘sex’, male or female (genitalia). Physical characteristics - hair, skin, or eye colour, height and weight. Ageing process - physical changes that are associated with ageing. All of the above are inherited from the parents genes, and can usually be visibly seen. It is true to say that physical appearance is the only non-grey area discussed, because of there clear inheritance through these genes, so sociologists do not and can not deny these. are such things as drinking, sleeping or resting, taking shelter (e.g. keeping warm or cool), to urinate or defecate. These are seen as a need, not as an instinct, as how, when and where we do these things is dependent on the culture in which we live. Giddens (1998) states that ’instinct is a complex pattern of behaviour that is genetically determined‘. In everyday language, we use the term instinctively to talk about a common reflex. Example, if someone was to throw a plate at you, you would move out of the w... Free Essays on Nature Vs. Nurture Debate Free Essays on Nature Vs. Nurture Debate Human behaviour can be understood as learned rather than directed by innate, biological drives. Discuss. In regards to the above statement, sociologist challenge the belief that human behaviour is determined by biological drives (nature) and that this is some how instinctive. The general area of focus for sociologists is social experiences (nurture), and how these experiences direct the shaping of the human identity and behaviour. This is going to analyse the extent to which sociologists see biology determining behaviour, or whether or not human behaviour is learnt, through the life-long process of socialisation. This will also take a look at a case study of a non - socialised infant. This will bring up some very interesting and complex questions. The extent to which sociologists see behaviour being determined by biology is questioned. Although they do recognise that biology does determine such things as: Biological sex - the individuals ‘sex’, male or female (genitalia). Physical characteristics - hair, skin, or eye colour, height and weight. Ageing process - physical changes that are associated with ageing. All of the above are inherited from the parents genes, and can usually be visibly seen. It is true to say that physical appearance is the only non-grey area discussed, because of there clear inheritance through these genes, so sociologists do not and can not deny these. are such things as drinking, sleeping or resting, taking shelter (e.g. keeping warm or cool), to urinate or defecate. These are seen as a need, not as an instinct, as how, when and where we do these things is dependent on the culture in which we live. Giddens (1998) states that ’instinct is a complex pattern of behaviour that is genetically determined‘. In everyday language, we use the term instinctively to talk about a common reflex. Example, if someone was to throw a plate at you, you would move out of the w...

Thursday, November 21, 2019

Suggestions on the strategic quality Assignment Example | Topics and Well Written Essays - 500 words

Suggestions on the strategic quality - Assignment Example In this case the prospector strategy. Prospector strategy involves active programs that enable a firm expand into new markets stimulating new opportunities. An organization following this type of prospector strategy should be highly innovative and continuously seeking new markets and prospects (Sun, 2006). The firm should be conversant with growth and should be able to take risks (Millington, 2015). KFC should use prospector strategy because they are a growing market and need to experiment regularly with potential responses to environmental trends that are emerging from the new market that they are creating. Instead of KFC centering their focus on the young generation, they can develop a new idea that should be serving different categories of customers with different meals. It can come out with a family package that serves the whole family KFC can also come out with new products and including them in their menu. They can also venture into catering services and functions like after school parties and site selling for outdoor events. It should also encourage its employees to develop new ideas and products so as to excel in the business market (Millington, 2015). Organizations that adopt the defender strategy are companies that produce a restricted set of products directed at a very constricted section of the total market (Sun, 2006). These organizations ignore trends and progress outside their distinct area and their growth is often based on market penetration (Marek, 2014). Firms with this kind of strategy try to avert other companies from entering their market. McDonald’s has a global, extensive presence and acclaimed products. It is an already established company and can use this strategy to deter other firms from entering its market by lowering prices that their competitors would fail to meet in regards to making profits. McDonald’s is a capital intensive company ranked at the top in terms of sales and assets. It can, therefore, use

Wednesday, November 20, 2019

Wk2multicult Essay Example | Topics and Well Written Essays - 750 words

Wk2multicult - Essay Example I think this would impact my work because I am not sure how I would deal with a gay or lesbian couple coming to my offices who want to get married. I do not know how I would counsel them exactly because of what I have been taught. Bohan (1996) states that marriage is a part of "heterosexual privilege". She says when people are married they are able to have public support and acceptance of your marriage, paid leave when your spouse dies and you are grieving the loss, paid leave if you are having a crisis in your family or if the spouse is ill and immediate access to your spouse if they are in the hospital or something happens to them (p. 40). What I realize about this is that this seems to be what people need who love each other and perhaps it does not matter how that love is consummated, but it is only fair that gays and lesbians who love each other should have the same privileges that heterosexual couples have even if they do not call it "marriage." The way that I would address this challenge is to find out more information in this area. I would need to study more. In the area of marriage, there are many states that have already legalized marriage. In fact, Washington, D.C., is the most recent state that is in the process of legalizing gay marriage. I can see that I will need to understand this from a human interest level rather than from a personal level if I am to counsel this group. Socioeconomic status. I do alright. My parents were middle class and worked most o their life. My mother is a teacher and my father is a chemist. I relate to all type of people, especially those who have little income; I want to help. Because I come from a family that was Jewish we were taught traditional values. This has been both a blessing and a curse for me at times. I believe in the traditions and I feel they work to help us understand who we are better than some cultures. We also know what we are supposed to do according to the Torah.

Monday, November 18, 2019

Topic proposal Essay Example | Topics and Well Written Essays - 250 words - 1

Topic proposal - Essay Example Implicit learning is unintentional, unreflective and subconscious exposure to English grammar thus makes it difficult for the learner to deduce the English grammar rules (AlconSoler, 2005, p 418). Implicit language instruction refers to the acquisition of knowledge in a complex stimulus environment without conscious operations while explicit language instruction involves conscious operation whereby the individual tests hypothesis in search for structure (Curran, 2007, p 33). According to Batstone& Ellis (2009), explicit learning focuses directly on the information while implicit learning uses English language for communicative purposes (p 200). In explicit English grammar, the learner will notice new vocabulary through word building games and vocabulary lists while implicit English grammar learning enables the learner to acquire unconsciously acquire words due to repeated exposure to the words (Blaauw-Hara, 2006, p 170). In explicit English language learning, the learner has to make concerted and conscious efforts to learn new words thus there is a tendency to concentrate on individual words thus learners may not undertake attempts to decode the meaning of the words (Williams, 2005, p 300). Explicit learning leads to excessive use of dictionary thus affecting reading. On the other hand, implicit English language learning entails inferring meaning from context just like Native speakers and thus depends mainly on the learning capabilities of an individual (Morgan-Short, Steinhauer, Sanz & Ullman, 2012, p 938). The learner may fail to infer correct meaning and some learners may lack the vocabulary knowledge to decipher some words (Hulstijn, 2005, p 135). Learners who begin learning English grammar as child are more likely to display implicit language as opposed to learners who begin at adult stage who are more likely to display high levels of explicit instructions (Ellis, 2005, p 162). Andrews, K. (2007). â€Å"The

Friday, November 15, 2019

Protein Purification Using Affinity Chromatography

Protein Purification Using Affinity Chromatography Protein Purification Using Affinity Chromatography ABSTRACT: The principle behind this lab experiment was to purify the His-tag protein RNase H by implementing a technique called affinity chromatography. This technique is unique in its purification technological apparatus because it allows the purification of a biomolecule in accordance to its individual chemical disposition. A mini-column is prepared using 0.5 mL of Ni-NTA agarose and washed with 10 mL of DI water. To begin the purification process, a sample of E.coli containing His-tag H is ran through a series of buffers to wash and remove unbound proteins, and then eluted to obtain the desired protein. During this procedure, the original flow through, eluting buffer flow through, washing buffer flow through and the unused eluting buffer will be retained and stored for the latter experiment. INTRODUCTION: Affinity chromatography is a technique for the purification of proteins. It isolates the transcription factors and purifys proteins by binding to a specific DNA sequence. The solution is passed down a column that contains the DNA sequence attached within the matrix. The proteins containing a relatively high affinity for the specific sequence are gravitated towards the matrix where it will remain and bind to the sequence. As given by the name itself, affinity chromatography is highly selective henceforth, superior resolutions and extreme capacity for proteins in query. Affinity chromatography isolates the proteins by means of a rescindable interaction linking the protein or in some cases a group of proteins, and a distinctive ligand attached to a chromatographic medium. Affinity chromatography is an efficacious method when the interactions between the protein and the molecule of interest is highly specific. However, the purification process can be a tad tedious and time-consuming. So to expedite the recovery of proteins while efficiently purifying recombinant proteins, affinity tags are introduced to various methods. The majority of the affinity tags are grouped as either a peptide or protein, which selectively adheres to the immobilized metal ion on the affinity column. The introduction of the affinity tags allows us to purify the proteins using affinity chromatography by taking advantage of the interaction associated with the metal ions and the protein molecules. The affinity tag is the amino acid Histidine, called the His-tag. The tagged proteins are passed through the column of beads containing covalently attached, immobilized nickel (II) or other metal ions (Biochemistry, 2015). Histidine is known to display the greatest interaction with the immobilized transition metals, such as Ni2+, therefore, they are the most commonly used affinity tag. This is due to the ionization property of the amino acid residue. Histidine contains an imidazole ring, that can bind and release protons depending on the surrounding environment of the matrix (Biochemistry, 2015). In this experiment, the matrix used for purifying the protein containing the His-tag is the Ni-NTA Agarose. The His-tag binds to the immobilized nickel (II) with great affinity and specificity, while the other proteins molecules are weakly bonded or end up getting washed out during the washing step. The E.coli lysate is what is loaded into the minicolumn affinity matrix. The bound proteins remain attached while the other proteins wash through the matrix. After several washes, the bound His-tag protein is eluted from the column using an eluting buffer which will decrease the binding affinity and displaces the protein. The His-tag protein can also be eluted with imidazole, which is known to be the most generally used elution agent. In this experiment, the protein was purified by collecting the supernatant from each wash series which ran through a Ni-NTA affinity column. Each buffer contained different concentration values of Imidazole in increasing order, starting with 5 mM, 20 mM, and ending with 250 mM for the eluting buffer. The final flow through of eluting buffer wash contained the completed purified protein. EXPERIMENTAL PROCEDURES: MATERIALS: 0.5 mL of E.coli lysate containing over-expressed His-tag RNase H 5 mL of Loading Buffer: 20 mM Tris-HCl, 0.5 M NaCl, 5 mM Imidazole, 10 % Glycerol 2.5 mL of Washing Buffer (2xs): 20 mM Tris-HCl, 0.5 M NaCl, 20 mM Imidazole, 10 % Glycerol 1 mL of Eluting Buffer: 20 mM Tris-HCl, 0.5 M NaCl, 250 mM Imidazole, 10 % Glycerol 10 mL of Glycerol (3xs) 0.5 mL Ni-NTA Agarose DI water HCl pH meter Mini-column PROCEDURE: Prepare the buffer solutions using the calculated values and adjust the pH with HCl until you reached a pH ofà ¢Ã¢â€š ¬Ã‚ ¦, and then top off to 100 mL with water. **NOTE: The glycerol, Tris, NaCl, and imidazole can be added to 80 mL of water and the volume topped off to a total of 100 mL after the pH adjustment. **Please refer to the data table for the appropriate values. To prepare the minicolumn, add 0.5 mL of Ni-NTA Agarose to the minicolumn and wash with 10 mL of DI water. Once the water has flowed through the column, add 5 mL of the loading buffer. When the loading buffer has gone through, proceed and add 5.0 mL of the E.coli lysate and save the flow through for the following lab. Using the prepared washing buffer, wash the minicolumn twice with 2.5 mL of the washing buffer and retain the flow through from the first wash only for the latter experiment. Once the washing buffer has completely flowed through the column, wash the minicolumn with 1 mL of the eluting buffer, and again save the flow through. The flow through from the eluting buffer was contains the final purified protein. Also, save 15 mL of the unused eluting buffer for the following lab experiment. Place all the saved flow through in the appropriate storing tube and label accordingly, including the initials of each group member or a distinctive marking so that it can be easily reclaim ed in the next lab. Hand the labeled tubes over to the TA for proper storing, you should have a total of four solutions. DATA TABLE: To make 100 mL of Loading Buffer 100 mL of a 10% Glycerol Solution 20 mM Buffer 5 mM Solution 0.5 M Solution Tris Needed Imidazole Needed NaCl Needed Glycerol Needed Loading Buffer 0.242 g 0.3404 g 2.922 g 10 mL To make 100 mL of Washing Buffer 100 mL of a 10% Glycerol Solution 20 mM Buffer 20 mM Solution 0.5 M Solution Tris Imidazole NaCl Glycerol Washing Buffer 0.242 g 0.1362 g 2.922 g 10 mL To make 50 mL of Eluting Buffer 100 mL of a 10% Glycerol Solution 20 mM Buffer 250 mM Solution 0.5 M Solution Tris Imidazole NaCl Glycerol Eluting Buffer 0.121 g 0.851 g 1.461 g 10 mL REFERENCES: J. M. Berg, J. L. Tymoczko, G. J. Gatto, Jr., L. Stryer, Biochemistry (8th ed., pp. 70-71). W.H. Freeman Company. Hengen, P. N. (1995). Purification of His-Tag Fusion Proteins from E.coli. Trends in Biochemical Sciences, 20(7), 285-286. https://www.qiagen.com/us/shop/sample-technologies/protein/expression-purification-detection/ni-nta-agarose/#orderinginformation Biological Chemistry Laboratory Manual, (2017).

Wednesday, November 13, 2019

Process Essay †How to Name a Cow -- Process Essays

Process Essay – How to Name a Cow Naming your cow may not be an easy task. While some claim to be well versed in bovine nomenclature, many first-time cow owners are not. It may be true that cattle should not be named because a growing attachment to your cow may hinder economic gain—if you plan to eat your cow, don’t name it. Most cow lovers need not worry about any of this. Their cows have become welcome household pets. They have put down their steak knives and decided to dine with them, not on them. Such docile animals have now become a part of the family, and owning but a few cows has eased the problem of naming a vast herd of cattle. I once knew a family in Loma Rica that tried to name all their many cows. They couldn’t keep track of them, and the family became mean, bitter people. Cows are just too damn difficult to distinguish from each other when they are in large groups, and you just plain run out of names. Cow connoisseurs usually begin with one or two cows and are therefore able to relate to their cows on a more personal level. Get in touch with your cow. Spend quality time with it. Get to know it as it gets to know you. Both you and your cow have distinctive attributes that distinguish either of you from others. That should play a big part in the naming process, and spending time with your animal creates a better bond and gives insight to a proper name for the creature. I might like a bizarre name like Sink, Horse, or Unhalangami, depending on the personality of my cow. Another person might like a more traditional name like Daisy or Buttercup. Try naming your bovine after an obvious characteristic or physical feature. If your cow is a rich brown color, na... ...ter, Rolling Pin, Dinner Jacket, Vendetta, and Alaska. You can get some really great names by employing this technique, but it may take several tries. Try other reference books for variation. An alternative approach: Instead of names, give your cows words. Paint a word or phrase on each cow. (Nontoxic cold-cream-based finger paint works well for this.) As your cows arrange themselves in a field, in a sort of fluxus tradition, they create an artful type of found poetry. Your cows can be your art. All in all, research your possibilities; milk your sources. If you are religious, pray, and ask for guidance. Ask your friends. Ask your grandmother. (If you ask me, I would name my cow Heimlich. Then I could have Heimlich manure!) Most of all, be creative. Don’t stress, because with these pointers, naming your cow will be fun, easy, and satisfying.

Sunday, November 10, 2019

New media study

The emergence of highly advanced technologies resulted in new methods of communication, including visual and image-based communication, through which businesses and their respective target market interact. Thus, it is highly important to understand the underlying concepts and theories behind these emerging methods of communication and optimally utilize them. For this reason, I would like to take up New Media Studies in DePaul University. As an advertising graduate who currently specializes in creating designs for a marketing firm, the program can surely help me develop sophisticated conceptual designs and advance my career. As I a native of South Korea, coming to the United States to study and establish a career has aided me in developing a profound understanding of diverse cultures and societies with this country’s multicultural population. Moreover, I was also able to obtain a deep grasp of the market and the media. I took up advertising in the Illinois Institute of Art in Chicago where I was able to acquire a basic understanding of the meanings behind images and designs and their impact on the public. This university also taught and honed my skills in producing conceptual designs. Thus, my academic background and experience serve as a solid foundation which would be really helpful when I become accepted to the New Media Studies program. After graduation, I worked in CMO Graphics as prepress artist and helped the company create design solutions for its clients. After a few months, I started working for Point B Communications and contributed in providing marketing and advertising solutions for its various clients through brand-building. My experience with them has further enhanced my skills in graphic design, fine arts, and layout design. My working experiences have enlightened me about the true meaning of design. I believe that design is important to express the way an artist feels and turn this emotion and vision into an image or design. Despite the diversity of knowledge and skills that I acquired through my academic and work experiences, I realized that there is still so much that I have to learn. For this reason, I decided to apply at DePaul University and take up Master of Arts in New Media Studies. Through the program, I would like to achieve this goal and objective: to learn and improve my skills in a variety of areas such as writing, digital design, and media-related studies. One of my objectives that I would like to realize through the New Media Studies program is to improve my writing skills and learn how to change my writing style so that it can fit any category, whether it is for technical, professional, or creative purposes. It is also one of my objectives to further develop my abilities in creating digital media and design which I can use in making more advanced advertising design concepts. Learning more about media representation would also be advantageous for me as my work mostly deals with visual images and design. I believe that it is highly important to understand the public’s impression of these images and designs on the public so that I can produce design concepts that will have a positive impact on them. I chose to study at DePaul University because it offers the New Media Studies courses exclusively at night to accommodate working adults such as myself. With the courses provided at night, I would be able to attend classes and focus on my studies without worries. The program is also flexible enough to teach me technicalities and advancement in the new media field. Hence, if I become accepted to this program, I look forward to the fresh new ideas that I will gain which I would definitely apply to my current job. I also selected DePaul University because I believe that it can offer me the best academic experience and instill the knowledge and skills that I need through the New Media Studies program. With this university’s rich and wider resources, highly acclaimed professors, cultural and educational diversity, I would most certainly achieve personal and career growth. I believe that attending a school where diversity is present plays a large role in bridging cultural gaps and settling the differences. Through this, I would be able to further nurture my understanding of various different cultures. Furthermore, the New Media Studies program of the university can guarantee absolute learning experience and offer me the best career opportunities and help me attain success in my chosen field.

Friday, November 8, 2019

Free Essays on Chess And Computer

Chess is a very versatile game that can be related to or compared with many other things. Such as philosophy, war, film, etc. But the topic that I have chosen to research on is â€Å"chess and computers†. Since the birth of the technology i.e. Computer, chess players are being compared to artificial intelligence. Researchers are trying to find out who can play better chess. Humans or Artificial Intelligence. At present computers can only use the intelligence that is load in it. But it can have many more moves than human chess player can think. Such as computer chess program â€Å"Deep Blue†, which has beaten few chess grand masters. However, when computer plays chess, it does not think about the move it makes but performs a series of calculations to make the right move. This all based on the positions of the pieces on the board. Human chess players use their skills, judgment and previous experiences to decide about the moves they are going to make. Many chess computers can play at high levels due to fast calculations, but at this speed the computer has an advantage over human chess player because human brain cannot perform calculations at the speed a computer can. Despite this all, a human chess player can also have the advantage of thought and the abilities, which he had gained from his previous experience. If a human chess player made some unusual chess moves, which computer cannot predict because all computer intelligence is based on algorithms and any unusual move can throw computer off guard and that gives the human chess player advantage over the computer in the chess game. So the question here is, â€Å"Is the artificial intelligence is at level of human intelligence or not?† According to Boden, â€Å"The human brain is the most complex part of the human body if not the most complex subject known to human kind. Although a computer may work on a complicated series of circuits and processors it is a relatively simple item to ... Free Essays on Chess And Computer Free Essays on Chess And Computer Chess is a very versatile game that can be related to or compared with many other things. Such as philosophy, war, film, etc. But the topic that I have chosen to research on is â€Å"chess and computers†. Since the birth of the technology i.e. Computer, chess players are being compared to artificial intelligence. Researchers are trying to find out who can play better chess. Humans or Artificial Intelligence. At present computers can only use the intelligence that is load in it. But it can have many more moves than human chess player can think. Such as computer chess program â€Å"Deep Blue†, which has beaten few chess grand masters. However, when computer plays chess, it does not think about the move it makes but performs a series of calculations to make the right move. This all based on the positions of the pieces on the board. Human chess players use their skills, judgment and previous experiences to decide about the moves they are going to make. Many chess computers can play at high levels due to fast calculations, but at this speed the computer has an advantage over human chess player because human brain cannot perform calculations at the speed a computer can. Despite this all, a human chess player can also have the advantage of thought and the abilities, which he had gained from his previous experience. If a human chess player made some unusual chess moves, which computer cannot predict because all computer intelligence is based on algorithms and any unusual move can throw computer off guard and that gives the human chess player advantage over the computer in the chess game. So the question here is, â€Å"Is the artificial intelligence is at level of human intelligence or not?† According to Boden, â€Å"The human brain is the most complex part of the human body if not the most complex subject known to human kind. Although a computer may work on a complicated series of circuits and processors it is a relatively simple item to ...

Wednesday, November 6, 2019

Top 10 Skills You Need for a Career in Customer Service

Top 10 Skills You Need for a Career in Customer Service You may think customer service jobs are a breeze, but if you’ve never had one, you might be in for a bit of a shock. There is actually a great deal of both hard and soft skills involved. The hard skills speak for themselves and are usually a no brainer with any experience. Can you talk to people? Handle transactions, etc.? Then you’re probably just fine. The soft skills are the ones you’ll need to work on.Here are the top 10.1. ResilienceYou need to cultivate the ability to let things roll right off your back. That means interactions with rude customers or hostile clients- or even stressed-out bosses- need to not impact your overall disposition. Try not to take things too personally. Take responsibility when things are your fault- and work to fix them. Dig deep, build your resilience, and succeed.2. ConfidenceThis is probably important in every job, as a foundation for so many other qualities, but also crucial for customer service positions. Why? Because if youâ €™re confident, your customer will have confidence in you (and, in turn, the company).3. PatienceThis is probably part of resilience. But you will encounter slow people, rude people, old people, and every kind of inane question. Having the patience to roll with whatever comes your way and not letting a few little things overwhelm you or throw you off your job performance is key.4. Communication SkillsTalking to customers, as well as communicating with your managers and co-workers, is crucial- even moreso in customer service positions. If you can’t make this skill one of the jewels in your crown, forget it.5. TeamworkEven though a lot of the job is interfacing with clients and customers, you will have to function as part of a team. Try not to slack off or only attend to your own tasks. Think of yourself as a part of a team- the team being the entire company. Do this by building your emotional intelligence, or EQ.6. ListeningA major part of communicating is listening. Try t o work on active listening: make eye contact, nod along, repeat important things back to show you’re taking in what’s important to your client. Ask clarifying questions to prove you understand their situation. The important thing is to make your customer feel heard.7. PositivityThese jobs can involve long hours and not a huge amount of salary, not to mention troubleshooting, merchandise, and dealing with disgruntled people. Try to keep a positive outlook and focus on what you can do to make the experience better- for your coworkers, your clients, and yourself.8. AssertivenessThere are some situations in which the customer isn’t always right- and you will have to say no. Don’t veer into being aggressive or demanding, but do learn how to make your voice strong and steady and clear when it needs to be.9. EmpathyRemember that customers are people too. You don’t necessarily know what they’re going through or what they have waiting for them at hom e. Try not to treat them like annoying robots taking up so much of your time and energy. Put yourself in their shoes as often as you can.10. HumorIf you bring nothing else to a customer service job, a sense of humor will steer you in the right direction. Defuse stressful situations, endear yourself to bosses, colleagues, and clients alike. And be charitable; laugh at others’ jokes, even if they aren’t as funny as yours. Laugh with people, not at them.

Monday, November 4, 2019

Basic Hazardous Waste Management Essay Example | Topics and Well Written Essays - 250 words

Basic Hazardous Waste Management - Essay Example It is clear that there is a need to remove petroleum products and refill the well with pure water for human consumption as they are hazardous in nature (Blackman, 2001). The key and first issue, in this case, is to determine the level of hazard in these tanks and the well of water. This should be done after evaluation of various factors. Experts in the petroleum industry will be involved in this case to determine whether by any chance that the content in these tanks can have some economic value and hazards they may contain. Secondly, it would be an important decision to determine whether the tanks can still be in use as storage or they have some hazards such as linkages. This will assist in making a decision on whether the tanks will be replaced. Thirdly, it is important to ensure that all required procedures for disposal of such substances. It is important to obtain the required hazardous waste disposal permit from an authorized body. This will assist in the determination of where and how to dispose of the content in these tanks and in the water well.

Friday, November 1, 2019

SEXUAL OFFENCES AND OFFENDING Essay Example | Topics and Well Written Essays - 1500 words - 1

SEXUAL OFFENCES AND OFFENDING - Essay Example According to Lees (2000), law reform initiatives have expanded the definitions of rape, advocacy groups have become more widespread and established, and police officers have been exposed to better training and education programmes. However, it remains less clear how these changes have been accompanied by a significant shift in police officers’ attitudes towards rape complainants. This paper seeks to examine the response of police officers to rape allegations, the manner in which police investigate these allegations, and the challenges faced by the police when dealing with these allegations. According to Epstein and Langebahn (1994), offences if sexual violation and rape have notoriously low reporting rates. Few victims are willing to approach the police on their own accord. At the same time, of the cases that are reported, few of them proceed to the point of prosecution. While several studies have been conducted on rape cases which resulted in prosecution, little research has been conducted on complainant’s experiences of reporting rape to the police. This is despite the significant reforms to law and procedures taking effect in the mid 1980s. One of the first countries to attempt key reforms in its rape laws was New Zealand. It introduced an expanded and gender-neutral definition of rape in 1986. It also abolished married men’s right to spousal immunity from prosecution for rape. Similar reforms have been undertaken in England, the United States, and Australia. Jordan (2001) draws from a research conducted in the 1990s to determine the level to which women’s experiences of reporting rape to the police had improved since the reforms in New Zealand were initiated. In the study, 48 women were interviewed, with extensive information obtained regarding reporting and statement-taking, the medical examination, and support agency contacts. Throughout the study, there was a recurring issue. This is whether or not a woman

Wednesday, October 30, 2019

Main factors of seismic vulnerability of buildings and how the Essay

Main factors of seismic vulnerability of buildings and how the assessment of the vulnerability of buildings could be used for as - Essay Example 1.3. Large Settlements in Seismic Areas There is a large population that lives in seismic vulnerable areas and the buildings there are more prone to earthquakes because of aging and lack of maintenance. 1.4. Non-Engineered Constructions Non-engineered construction is very much prone to seismic vulnerability as the buildings will not have good engineering techniques that would save them from seismic waves. 2. Seismic Vulnerability Assessment can be used for assessing the seismic impacts in an urban area. Urban area consists mainly of those buildings that are vulnerable to earthquakes and hence are damaged or poorly maintained. For example, a lot of urban area damaged â€Å"occurred in vulnerable houses in every earthquake experienced by Italy in the post-war period, and particularly during the Friuli and the Irpinia earthquakes† (Cozzi, Menoni, Pergalani & Petrini 2003:4). The vulnerability assessment of seismic activity in urban areas and the application of proper solutions to counter these damaging activities can be helpful in reducing the causalities and destruction (Agrawal & Chourasia 2008) and economic loss caused by future earthquakes, according to Vicente et al. (2010).

Monday, October 28, 2019

Crescent Case Essay Example for Free

Crescent Case Essay A. Segmentation and Targeting When Looking at what market should be targeted the thing that stuck out most was there is not a healthy alternative for energy drinks. Most of these drinks are full of high fructose corn syrup and loaded with extreme amounts of caffeine. Crescent give the consumers a healthy alternative to this option. The trend these days is towards more organic and healthier choices. Crescent is just that. It gives the option for a healthy version of an energy drink which is much needed. The Energy Drink market is growing at a much faster rate than the sport drink market as well as the fitting into a much better price point for marketing. With the market for these energy drink being on average $2.99 the price of $2.75 for crescent is below the market average as well as being a slight bit different by marketing a healthy alternative option to most other sport drinks on the market now. B. Positioning When Looking over the two perceptual Maps the thing noticed is that most of these products hit extremes of each category. For example a sport drink is high on the hydration level but low on the energy. As for the energy drink the case is the exact opposite. When looking at nutrition and taste the nutrition and taste are higher on sports drinks and energy drinks are low on nutrition but the 50/50 on the taste. When looking at crescents studies it would seem that they would be the best case for the average consumer as they would be better than average in all of these categories. The nutrition would be higher than the sports drinks and close to what swish and drip are pertaining to nutritional value and the taste would also fall higher similar to Drip or Razor. When looking at the Hydration and Energy Crescent would also be above average for both. With the equivalent of a cup of coffee’s worth of caffeine Crescent would fall similar to where torque and Drip are for energy levels. As for looking at hydration; Crescent would be up closer to the sports drinks with is electrolytes and natural ingredients closer to where Glean and Watr+ are. Each marketing promotion has positive’s and negative’s. When marketed as an energy drink there is the Pros of being a drastically growing market which has grown by 40% already and is projected to hit 13.5 billion by 2018 as well as no single product being marketed as a healthy alternative energy drink. Another pro is that the cost of the  product is less than the market average. The con of an energy drink market would be that current news stories are highlighting the health risks of Energy drinks and the diminishing number of consumers who are now drinking them. The sports drink market have a much larger population of consumers ranging from younger ages of 12-24. Also with the average sports drink being much cheaper people may not be willing to pay the $2.75 for a sports drink. With Crescent being an all organic product being an alternative to high fructose corn drinks would increase their market audience. The threats would be the increase in childhood obesity who make up a large portion of the sport drink market the option of just proving water to children is easier and more economically sound for parents rather than continually paying for sports drinks. Lastly as an Organic Drink they are able to market it as a healthy sports/energy drink for the body continuous adult who wants to stay away from non-organic products. This also works as a con where if they market solely to this small group of people they may be losing a lot of consumers who may be avoiding the new fad of vegan, healthy organic products. C. Contribution Margin The contribution margin per case of Crescent would be $5.28 or 18%. This is figured by taking the selling price per can and minusing the cost per can. Which would bring the profit of 22 cents per can and a case of 24 would bring the profit to $5.28 per case. You would then take that number and divide it by the Price per case of $29.76 which would give you 18% profit. D. Breakeven To match the national level of marketing it would require putting in 6.66 times the budget that it took to market 15% which would be a total marketing budget of 5 million dollars. With a Total budget of 5 Million dollars it would take selling 946970 Cases of Crescent to break even on the National Level. To address the break-even market share for energy would be .07% of the Market Share. This is figured by taking the Market of 9.58 Billion dollars and dividing that by the Marketing budget of 5 Million Dollars. E. Recommendation The factors that should be used to determine positioning are, Similarities in  competitors, Forecast of market increase, pricing of products and marketability of product. I would Recommend Marketing Crescent as an organic energy drink. This would apply to a large number of people and would give a different option to the Energy Drinks that are currently on the market. This product could increase the consumers ideas of what energy drinks are; especially focusing on bringing up the areas of healthiness, hydration and natural. With these area’s only having the highest percentage at 11% Crescent would be a great product to diversify the market. Having a below average market price for product pricing makes Crescent an even better market to explore. Crescent provides a great break from the normal high fructose high caffeine energy drinks while still hydrating and tasting great.